John Van Den Nieuwenhuizen

John Van Den Nieuwenhuizen
Industrial Designer
447 Hayes St
94102
San Francisco, California
USA
+1-847-809-1094
john@johnvdn.com
www.hiddenradiodesign.com

Hidden Radio
Radio + iPod speaker
Plastic and metal.
80x80x88mm
White
Most intuitive radio ever.
July 2010
Mass market
N/A
www.hiddenradiodesign.com
Created by Australian designer (now based in San Francisco) John Van Den Nieuwenhuizen, the Hidden Radio attempts to be silent both visually and functionally by having the cap in the downward position. By lifting up the cap the user proportionally increases the volume. The further the cap goes up the louder the sound gets. To tune the radio you simply rotate the cap and receive feedback of tuning quality via the LED on the front. The product also offers and audio in jack to allow the user to connect their ipod or MP3 player.

This product burst onto the internet as a concept exploration, the demand from the public was so intense we knew we needed to bring the product to production. It has been featured in numerous design journals and on over 200 blogs with some describiing it as “...maybe the most intuitive product ever...”